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How to Repurpose Old Content?

You may have heard that phrase from marketers online. The concept is simple, creating content is the best way to grow your business. Valuable content will keep your audience coming back. In a world where content is so important, creating new and fresh content can be challenging. This is where repurposing old content can be extremely beneficial. Repurposing old content is the idea of taking old content and making it new. .

Repurposing content can help you get the most out of it. There is more to repurposing content than copy and pasting your blog post to social media. The two channels of communication are very different from each other and thus need some tweaking to be effective.

Benefits of Repurposing Old Content

  • Grow your online presence
  • Boost your SEO
  • Reach your new audience

The best approach to repurposing content is to find which pieces are high in quality and relevance. By picking out these pieces, whether they are blog posts or social media posts, you ensure that the content being recreated is valuable to your audience. Another metric to use for choosing pieces is traffic. Content with higher amounts of traffic can be a good indication of what your target market is looking for. Finally, doing some keyword research will tell you additional information people are looking for making it easy to pick out topics on those keywords.